A New Approach to Sales

      I wrote this book, because there were so many folks who would wander into the Sales Gallery, not having a clue about shared ownership/use.  In timeshare, salespeople have 90 minutes to convince someone to buy something, with a prospect that only wanted the free dinner or ski pass.   In the fractional arena, there is a much longer sales process, but it is often agony following the typical "I can't decide today," waiting for a good prospect to return.  And frankly, very few people within the shared ownership/use industry, as well as the consumer,  have much accurate knowledge of the destination club concept.

    My aim was provide all the basics to the consumer, so your salesperson and the customer could start at the same place; discovering if your resort or club is the right fit for the family, to showcase your resort(s), boast about the  amenities and programs, and to explain how the reservation system could handle all the customers' vacationing needs - not to start the process with having to explain shared ownership/use.
   
To be innovative, your marketing strategy can include a cost effective way of starting off the sales process:
  • in your resort - with folks who are already intrigued by shared ownership/use
  • on the sales floor - to be customer oriented not information oriented 
  • to develop the best owner referral program in the industry, by having really happy owners

You can start with a test market, and then proceed to your entire contact list!

Bulk Purchases*
1 - 10  .............  $13.95 each
11 - 49 ............. $12.50 each
50 - 99 ...........    12.00 each
100 - 149 .......    11.50 each
150 - 500 .......      9.95 each
500+  .............      8.95 each

*Plus taxes and shipping
I was in a conversation with the "techie" who was hepling develop this site, when he said, "Can I ask you a question not related to the technical stuff?"  I said, "Sure."  He said, "You know I've been thinking about buying into a club - you know, I don't think it's a timeshare because they only have these points that you buy - but they have places all over the world - and I think I really want to do it, but I'm not sure - what do you think?"  I asked him what company had made him the offer, and he replied, "WorldMark."  We continued a great conversation about the possibilities, the benefits, the finacial commitments and so on - but since I have written this book - I get dozens of people who want to know what I think.  Here's what I think.  They're all dying to buy something - they just want honest, good information to get them started.
To order your books now, email:
ejoli@xmission.com